Taking games to the Xtra Level.
XL Media crafts launch campaigns, creator partnerships and crowdfunding growth for games, board games and brands who want to move like they mean it — sleek, fast, unmistakably levelled up.
Everything a launch needs, under one roof.
Strategy, creative and distribution — built to work together instead of being stitched together after the fact.
Launch Campaigns
Full-funnel launch strategy — wishlists, embargoes, press and creator drops timed to peak.
Creative & Trailers
Cinematic cuts, short-form edits and store art built for the platform they'll live on.
Crowdfunding Growth
Gamefound & Kickstarter positioning, pre-launch funnels and community building for tabletop projects.
Want more downloads? More sales?
That's the entire point of a campaign. Here's exactly how we get you there.
Community Placement
Your game placed directly in the Discord servers, subreddits and forums where your exact audience already hangs out.
Targeted Promotion
Widespread, active promotion aimed at people who actually convert — not just anyone scrolling past.
App Store Optimization
Keyword-tuned listings, screenshots and metadata that turn browsers into installs on iOS, Android and PC storefronts.
Trailers & Creative
Cinematic and gameplay-first trailers built to stop the scroll on the exact platform they'll run on.
Creator Seeding
Streamers and reviewers whose audiences genuinely overlap with your game — real reach, not vanity follower counts.
Ongoing Optimization
Live dashboards tracking what's converting, so budget keeps moving toward what actually works.
Every launch is basically a boss fight.
Drag the funnel forward and watch what "worst case" actually looks like at scale. Click through the levels.
It really is this simple.
Tell us about your project → we build the strategy → you watch the campaign land. No jargon, no 40-page decks.
Every launch surface, one team.
From the first store-page draft to post-launch retention — strategy, creative and distribution built to work as one system, not six separate vendors.
Video game & app marketing.
Launch Campaigns
Full-funnel launch strategy synced to your ship date — wishlist growth, embargo timing, press coordination and creator drops that peak on day one.
- ▷ Go-to-market timeline & embargo planning
- ▷ Press kit & outlet outreach
- ▷ Day-one coverage coordination
Creative & Trailers
Cinematic reveals, gameplay-first cuts and short-form edits built for the platform they'll actually live on — not one video repurposed everywhere.
- ▷ Reveal & launch trailers
- ▷ TikTok / Shorts / Reels edits
- ▷ Store capsule art & screenshots
Creator Network
Streamer and influencer seeding matched to genre and platform — real audience overlap, not follower-count vanity picks.
- ▷ Twitch & YouTube seeding
- ▷ TikTok creator sprints
- ▷ Performance-based selection
Store Optimization
Steam, App Store, Google Play, Epic — keyword-tuned listings and art that turn browsers into wishlists and installs.
- ▷ Listing copy & keyword tuning
- ▷ Conversion-tested art
- ▷ A/B tested capsules
Community Building
Discord setup, moderation playbooks and content calendars that keep players talking between updates.
- ▷ Discord structure & moderation
- ▷ Content calendars
- ▷ Update & patch comms
Analytics & Retention
Post-launch dashboards tracking conversion, churn and UA spend efficiency — so budget goes where it actually works.
- ▷ Live campaign dashboards
- ▷ UA spend efficiency review
- ▷ Retention & re-engagement plans
Crowdfunding & tabletop growth.
Built for board games, card games and crowdfunding projects on Gamefound and Kickstarter — positioning, presentation and pre-launch strategy in one system.
Positioning & Discovery Strategy
We find the strategic hooks that make your game unmistakable — so it's never mistaken for "just another" title in its category.
- ▷ Differentiation messaging
- ▷ Audience segmentation
- ▷ Category positioning
Gamefound & Kickstarter Optimization
Full campaign-page review — hook, storytelling architecture, mechanics presentation and calls to action, tuned before you ever launch.
- ▷ Campaign page structure
- ▷ Backer FAQ anticipation
- ▷ Visual hierarchy pass
Professional Visual Package
Cinematic mockups, box art, component renders and faction/nation identities that show players what the game could become.
- ▷ Box & component mockups
- ▷ Hero & banner visuals
- ▷ Faction / theme identity art
Gameplay Storytelling
Turning mechanics into entry points — short, punchy lines that let new players feel the game before they read the rulebook.
- ▷ Mechanic-to-story translation
- ▷ Campaign copywriting
- ▷ Trailer script concepts
Creator & Reviewer Discovery
We match your project with reviewers and creators whose audiences actually overlap with your kind of player — not generic outreach blasts.
- ▷ Tabletop reviewer research
- ▷ Audience-fit filtering
- ▷ Outreach management
Pre-Launch & Post-Campaign Growth
A 7-phase funnel — discovery, differentiation, mechanics, factions, community, anticipation, launch — plus post-campaign momentum for future stretch goals and editions.
- ▷ Phased pre-launch funnel
- ▷ Content pillar system
- ▷ Post-campaign community plan
From pitch deck to front page.
A straight line from discovery to launch day — no guesswork, no wasted spend.
Audit
We map your genre, audience and current footprint.
Strategy
A channel plan built around your budget and timeline.
Execute
Creative, creators and press move in parallel.
Scale
We double down on whatever's converting.
Not sure which service fits?
Send us your store link, pitch deck or Gamefound draft — we'll tell you exactly where to start, free.
GET YOUR FREE AUDITCampaigns that moved the needle.
A cross-section of recent launches — mobile, PC, console, indie and tabletop — each with a different playbook built around what the project actually needed.
Don't take our word for it.
Snapshots from before we started promoting each title — tap through to the live listing and see where it stands today, for yourself.
Trailer collaborations.
A selection of trailer work we've contributed to or partnered on — click to play.
Full campaign gallery.
Want to be our next case study?
Tell us where you're launching and we'll show you exactly what a campaign would look like.
START A PROJECTPlans built for every launch size.
Scale up or down as your campaign needs shift. Custom builds available for multi-title publishers and tabletop creators.
Indie Launch
- Store page optimization
- 1 launch trailer cut
- Micro-creator seeding (10)
- Basic press list outreach
Full Send
- Everything in Indie Launch
- 3 trailer + short-form cuts
- Mid-tier creator campaign (30+)
- Discord & community setup
- Launch-day press coordination
Publisher / Gamefound Scale
- Multi-title campaign management
- Top-tier creator & press access
- Full Gamefound / Kickstarter build
- Post-campaign retention program
Questions, answered.
Not sure which plan fits?
Send us your details and we'll recommend the right package — no pressure, no generic pitch.
TALK TO XL MEDIALet's build your next launch.
Tell us about your game, board game or brand — we'll come back with where the reach actually is, not a generic media kit.
hello@xlmedia.gg
Discord
discord.gg/xlmedia
Fully Remote
No office, no borders — we work with clients across every timezone.
Response time
Within 1 business day
Follow along for behind-the-scenes campaign breakdowns and launch case studies.
Privacy Policy
Last updated: August 2026. This explains what information XL Media collects, why, and how it's handled.
Who we are
XL Media (Xtra Level Media) is a fully remote, online-only agency — we have no physical office, and this policy applies to our website and any communication that comes through it, regardless of where in the world you or we are based.
What we collect
When you submit our contact form, we collect what you choose to give us: your name, email address, studio or company name, the type of project you're launching, and any details you write in the message field. We don't collect anything beyond what's in that form, and we don't use tracking cookies or analytics scripts on this site at this time.
How we use it
Submissions are used solely to respond to your inquiry — to understand your project and get back to you about working together. We don't sell, rent, or share your information with third parties for marketing purposes.
Third-party processors
Our contact form is processed by Formspree, a third-party form-handling service that delivers your submission to our inbox. Formspree may retain submission data per its own policy; you can review their practices directly on their site.
Data retention
We keep inquiry records only as long as reasonably needed to respond to you and maintain a record of client communications. If you'd like your information deleted, email us and we'll remove it.
Your rights
Depending on where you're located, you may have rights to access, correct, or delete the personal data we hold about you. To exercise any of these, contact us at the email below.
Contact
Questions about this policy or your data can be sent to hello@xlmedia.gg.